Benefits of using Swot Maker for your analysis

Why should You use swotmaker in spite of classical spreadsheets

Author introduction - SWOT


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Brainstorm

The result of a brainstorm is a specific number of issues analyzed:

  • Strengths = 3 items
  • Weaknesses = 2 items
  • Opportunities = 2 items
  • Threats = 2 items
  • Total amount = 9 items
At this stage of the analysis, the issues were arranged in the order specified in the table.

Strengths Weaknesses
  1. Automatic PDF Report as a summary
  2. Objectivity of analysis
  3. Teamworking and public options
  1. System works only online in a browser
  2. My brainstorm will be very subjective
Opportunities Threats
  1. Quickest way of doing SWOT analysis
  2. Startups and investors expect SWOT analysis during investment processes - analysis will be really professionally done
  1. Confidential informations are in external cloud system
  2. Me and the team of mine are not enough experienced in SWOT analysis

Crucial Issues

The recommendation points to - "aggressive strategy". Look at the frequency of pointing to certain factors.
  • 3 - interactions
    • Me and the team of mine are not enough experienced in SWOT analysis - Threats
    • Startups and investors expect SWOT analysis during investment processes - analysis will be really professionally done - Opportunities
    • Quickest way of doing SWOT analysis - Opportunities
    • Automatic PDF Report as a summary - Strengths
  • 2 - interactions
    • System works only online in a browser - Weaknesses
    • Teamworking and public options - Strengths
    • Objectivity of analysis - Strengths
  • 1 - interaction
    • My brainstorm will be very subjective - Weaknesses
    • Confidential informations are in external cloud system - Threats

Relevance

A quantitative statement of categorized and properly weighted values on a 1-5 scale. 5 - very important, 1 - not so much important.

Priority / Relevance 5* 4* 3* 2* 1*
Strengths 2 1
Weaknesses 1 1
Opportunities 1 1
Threats 1 1


For the SWOT and TOWS analysis, only factors with a priority equal to or greater than 0.

Detailed list of priorities in categories.
  • Strengths
    • Relevance 5
      • Automatic PDF Report as a summary
      • Objectivity of analysis
    • Relevance 4
      • Teamworking and public options
  • Weaknesses
    • Relevance 4
      • My brainstorm will be very subjective
    • Relevance 2
      • System works only online in a browser
  • Opportunities
    • Relevance 4
      • Startups and investors expect SWOT analysis during investment processes - analysis will be really professionally done
    • Relevance 2
      • Quickest way of doing SWOT analysis
  • Threats
    • Relevance 5
      • Confidential informations are in external cloud system
    • Relevance 2
      • Me and the team of mine are not enough experienced in SWOT analysis
# Opportunities Threats
Strengths

aggressive strategy

Final Sum
13.0237

conservative strategy

Final Sum
7.857
Weaknesses

competitive strategy

Final Sum
4.3333

defensive strategy

Final Sum
3.0476

Based on the interactions summary, we can find out the percentage weight of a particular strategy.

  • aggressive strategy : 46%
  • conservative strategy : 28%
  • competitive strategy : 15%
  • defensive strategy : 11%

Take a look at the percentege level and find out which strategy has greatest potential

Combination SWOT Score TOWS Score SWOT&TOWS Score
Sum of interactions Sum of ratios Sum of interactions Sum of ratios Sum of interactions Sum of ratios
S & O 4 1.357 5 2.6667 9 4.0237
S & T 3 0.9999 3 0.8571 6 1.857
W & O 2 1 1 0.3333 3 1.3333
S & T 1 0.3333 1 0.7143 2 1.0476
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SWOT
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explore strategy recommendation
aggressive strategy
Acceptance of an aggressive strategy should be considered in a situation, when the performed analysis suggests that opportunities prevail in the business environment, and strong sides inside the company. Therefore, the enterprise is in the most advantageous positions. The aggressive strategy consists in maximal usage of opportunities and strong side to develop dynamically.
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