Public SWOT Details
Mercedes Benz
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Brainstorm
The result of a brainstorm is a specific number of issues analyzed:
- Strengths = 3 items
- Weaknesses = 3 items
- Opportunities = 3 items
- Threats = 3 items
- Total amount = 12 items
Strengths | Weaknesses |
|
|
Opportunities | Threats |
|
|
Crucial Issues
The recommendation points to - "aggressive strategy". Look at the frequency of pointing to certain factors.- 6 - interactions
- Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation. - Strengths
- 5 - interactions
- Utilising current digital and tech advancements to facilitate convenience for customers. - Opportunities
- 4 - interactions
- Growing the customer base through an expanded range of updated models. - Opportunities
- Proven customer service and support performance. - Strengths
- 3 - interactions
- Increased competition from domestic and international car manufactures. - Threats
- Specifically targeting younger audiences with tailored marketing campaigns. - Opportunities
- A wide range of products, services and sales channels available across countries and regions. - Strengths
- Technological advances resulting in changes in customer preferences and shifting trends in the industry. - Threats
- 2 - interactions
- Over reliance on traditional marketing methods. - Weaknesses
- Keep up with changing regulations and safety requirements from governing bodies. - Threats
- Limited appeal to younger customers due to a relatively older customer base. - Weaknesses
Relevance
A quantitative statement of categorized and properly weighted values on a 1-5 scale. 5 - very important, 1 - not so much important.
For the SWOT and TOWS analysis, only factors with a priority equal to or greater than 0.
Detailed list of priorities in categories.
Priority / Relevance | 5* | 4* | 3* | 2* | 1* |
Strengths | 1 | 1 | 1 | ||
Weaknesses | 3 | ||||
Opportunities | 3 | ||||
Threats | 3 |
For the SWOT and TOWS analysis, only factors with a priority equal to or greater than 0.
Detailed list of priorities in categories.
- Strengths
- Relevance 5
- Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation.
- Relevance 3
- A wide range of products, services and sales channels available across countries and regions.
- Relevance 2
- Proven customer service and support performance.
- Relevance 5
- Weaknesses
- Relevance 3
- High cost of ownership due to purchase prices and cost of maintenance of certain models.
- Limited appeal to younger customers due to a relatively older customer base.
- Over reliance on traditional marketing methods.
- Relevance 3
- Opportunities
- Relevance 3
- Growing the customer base through an expanded range of updated models.
- Specifically targeting younger audiences with tailored marketing campaigns.
- Utilising current digital and tech advancements to facilitate convenience for customers.
- Relevance 3
- Threats
- Relevance 3
- Increased competition from domestic and international car manufactures.
- Technological advances resulting in changes in customer preferences and shifting trends in the industry.
- Keep up with changing regulations and safety requirements from governing bodies.
- Relevance 3
# | Opportunities | Threats |
Strengths |
aggressive strategy Final Sum19.9998
|
conservative strategy Final Sum7.0333
|
Weaknesses |
competitive strategy Final Sum7.9998
|
defensive strategy Final Sum14.6663
|
Based on the interactions summary, we can find out the percentage weight of a particular strategy.
- aggressive strategy : 40%
- conservative strategy : 14%
- competitive strategy : 16%
- defensive strategy : 30%
There are more then one strategy that should be taken seriously. Try to mix actions from most perspective strategies.
Combination | SWOT Score | TOWS Score | SWOT&TOWS Score | |||
---|---|---|---|---|---|---|
Sum of interactions | Sum of ratios | Sum of interactions | Sum of ratios | Sum of interactions | Sum of ratios | |
S & O | 9 | 3 | 6 | 1.9998 | 15 | 4.9998 |
S & T | 4 | 1.7 | 1 | 0.3333 | 5 | 2.0333 |
W & O | 0 | 0 | 6 | 1.9998 | 6 | 1.9998 |
S & T | 4 | 1.3332 | 7 | 2.3331 | 11 | 3.6663 |
explore strategy recommendation
aggressive strategy
Acceptance of an aggressive strategy should be considered in a situation, when the performed analysis suggests that opportunities prevail in the business environment, and strong sides inside the company. Therefore, the enterprise is in the most advantageous positions. The aggressive strategy consists in maximal usage of opportunities and strong side to develop dynamically.
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