Public SWOT Details

Mercedes Benz

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Author introduction - Jack Costa


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Brainstorm

The result of a brainstorm is a specific number of issues analyzed:

  • Strengths = 3 items
  • Weaknesses = 3 items
  • Opportunities = 3 items
  • Threats = 3 items
  • Total amount = 12 items
At this stage of the analysis, the issues were arranged in the order specified in the table.

Strengths Weaknesses
  1. Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation.
  2. A wide range of products, services and sales channels available across countries and regions.
  3. Proven customer service and support performance.
  1. High cost of ownership due to purchase prices and cost of maintenance of certain models.
  2. Limited appeal to younger customers due to a relatively older customer base.
  3. Over reliance on traditional marketing methods.
Opportunities Threats
  1. Growing the customer base through an expanded range of updated models.
  2. Specifically targeting younger audiences with tailored marketing campaigns.
  3. Utilising current digital and tech advancements to facilitate convenience for customers.
  1. Increased competition from domestic and international car manufactures.
  2. Technological advances resulting in changes in customer preferences and shifting trends in the industry.
  3. Keep up with changing regulations and safety requirements from governing bodies.

Crucial Issues

The recommendation points to - "aggressive strategy". Look at the frequency of pointing to certain factors.
  • 6 - interactions
    • Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation. - Strengths
  • 5 - interactions
    • Utilising current digital and tech advancements to facilitate convenience for customers. - Opportunities
  • 4 - interactions
    • Proven customer service and support performance. - Strengths
    • Growing the customer base through an expanded range of updated models. - Opportunities
  • 3 - interactions
    • Specifically targeting younger audiences with tailored marketing campaigns. - Opportunities
    • A wide range of products, services and sales channels available across countries and regions. - Strengths
    • Technological advances resulting in changes in customer preferences and shifting trends in the industry. - Threats
    • Increased competition from domestic and international car manufactures. - Threats
  • 2 - interactions
    • Limited appeal to younger customers due to a relatively older customer base. - Weaknesses
    • Over reliance on traditional marketing methods. - Weaknesses
    • Keep up with changing regulations and safety requirements from governing bodies. - Threats

Relevance

A quantitative statement of categorized and properly weighted values on a 1-5 scale. 5 - very important, 1 - not so much important.

Priority / Relevance 5* 4* 3* 2* 1*
Strengths 1 1 1
Weaknesses 3
Opportunities 3
Threats 3


For the SWOT and TOWS analysis, only factors with a priority equal to or greater than 0.

Detailed list of priorities in categories.
  • Strengths
    • Relevance 5
      • Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation.
    • Relevance 3
      • A wide range of products, services and sales channels available across countries and regions.
    • Relevance 2
      • Proven customer service and support performance.
  • Weaknesses
    • Relevance 3
      • High cost of ownership due to purchase prices and cost of maintenance of certain models.
      • Limited appeal to younger customers due to a relatively older customer base.
      • Over reliance on traditional marketing methods.
  • Opportunities
    • Relevance 3
      • Growing the customer base through an expanded range of updated models.
      • Specifically targeting younger audiences with tailored marketing campaigns.
      • Utilising current digital and tech advancements to facilitate convenience for customers.
  • Threats
    • Relevance 3
      • Increased competition from domestic and international car manufactures.
      • Technological advances resulting in changes in customer preferences and shifting trends in the industry.
      • Keep up with changing regulations and safety requirements from governing bodies.
# Opportunities Threats
Strengths

aggressive strategy

Final Sum
19.9998

conservative strategy

Final Sum
7.0333
Weaknesses

competitive strategy

Final Sum
7.9998

defensive strategy

Final Sum
14.6663

Based on the interactions summary, we can find out the percentage weight of a particular strategy.

  • aggressive strategy : 40%
  • conservative strategy : 14%
  • competitive strategy : 16%
  • defensive strategy : 30%

There are more then one strategy that should be taken seriously. Try to mix actions from most perspective strategies.

Combination SWOT Score TOWS Score SWOT&TOWS Score
Sum of interactions Sum of ratios Sum of interactions Sum of ratios Sum of interactions Sum of ratios
S & O 9 3 6 1.9998 15 4.9998
S & T 4 1.7 1 0.3333 5 2.0333
W & O 0 0 6 1.9998 6 1.9998
S & T 4 1.3332 7 2.3331 11 3.6663
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Jack Costa
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explore strategy recommendation
aggressive strategy
Acceptance of an aggressive strategy should be considered in a situation, when the performed analysis suggests that opportunities prevail in the business environment, and strong sides inside the company. Therefore, the enterprise is in the most advantageous positions. The aggressive strategy consists in maximal usage of opportunities and strong side to develop dynamically.
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