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Mercedes Benz

Discover exclusive articles and current campaigns from the fascinating world of Mercedes-Benz.

Introducción del autor - Jack Costa


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Idea genial

El resultado de una lluvia de ideas es un número específico de temas analizados:

  • Fortalezas = 3 elementos
  • debilidades = 3 elementos
  • Oportunidades = 3 elementos
  • amenazas = 3 elementos
  • Cantidad total = 12 elementos
En esta etapa del análisis, los problemas se ordenaron en el orden especificado en la tabla.

Fortalezas debilidades
  1. Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation.
  2. A wide range of products, services and sales channels available across countries and regions.
  3. Proven customer service and support performance.
  1. High cost of ownership due to purchase prices and cost of maintenance of certain models.
  2. Limited appeal to younger customers due to a relatively older customer base.
  3. Over reliance on traditional marketing methods.
Oportunidades amenazas
  1. Growing the customer base through an expanded range of updated models.
  2. Specifically targeting younger audiences with tailored marketing campaigns.
  3. Utilising current digital and tech advancements to facilitate convenience for customers.
  1. Increased competition from domestic and international car manufactures.
  2. Technological advances resulting in changes in customer preferences and shifting trends in the industry.
  3. Keep up with changing regulations and safety requirements from governing bodies.

Problemas cruciales

La recomendación apunta a - "estrategia agresiva". Mire la frecuencia de señalar ciertos factores.
  • 6 - interacciones
    • Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation. - Fortalezas
  • 5 - interacciones
    • Utilising current digital and tech advancements to facilitate convenience for customers. - Oportunidades
  • 4 - interacciones
    • Proven customer service and support performance. - Fortalezas
    • Growing the customer base through an expanded range of updated models. - Oportunidades
  • 3 - interacciones
    • Specifically targeting younger audiences with tailored marketing campaigns. - Oportunidades
    • A wide range of products, services and sales channels available across countries and regions. - Fortalezas
    • Technological advances resulting in changes in customer preferences and shifting trends in the industry. - amenazas
    • Increased competition from domestic and international car manufactures. - amenazas
  • 2 - interacciones
    • Keep up with changing regulations and safety requirements from governing bodies. - amenazas
    • Limited appeal to younger customers due to a relatively older customer base. - debilidades
    • Over reliance on traditional marketing methods. - debilidades

Relevancia

Una declaración cuantitativa de valores categorizados y debidamente ponderados en una escala de 1 a 5. 5 - muy importante, 1 - no tan importante.

Prioridad / Relevancia 5* 4* 3* 2* 1*
Fortalezas 1 1 1
debilidades 3
Oportunidades 3
amenazas 3


Para el análisis FODA y TOWS, solo los factores con una prioridad igual o mayor que 0.

Lista detallada de prioridades en categorías.
  • Fortalezas
    • Relevancia 5
      • Global brand recognition of Mercedes-Benz due to its associated quality and luxury reputation.
    • Relevancia 3
      • A wide range of products, services and sales channels available across countries and regions.
    • Relevancia 2
      • Proven customer service and support performance.
  • debilidades
    • Relevancia 3
      • High cost of ownership due to purchase prices and cost of maintenance of certain models.
      • Limited appeal to younger customers due to a relatively older customer base.
      • Over reliance on traditional marketing methods.
  • Oportunidades
    • Relevancia 3
      • Growing the customer base through an expanded range of updated models.
      • Specifically targeting younger audiences with tailored marketing campaigns.
      • Utilising current digital and tech advancements to facilitate convenience for customers.
  • amenazas
    • Relevancia 3
      • Increased competition from domestic and international car manufactures.
      • Technological advances resulting in changes in customer preferences and shifting trends in the industry.
      • Keep up with changing regulations and safety requirements from governing bodies.
# Oportunidades amenazas
Fortalezas

estrategia agresiva

suma final
19.9998

estrategia conservadora

suma final
7.0333
debilidades

Estrategia competitiva

suma final
7.9998

estrategia defensiva

suma final
14.6663

Basándonos en el resumen de interacciones, podemos averiguar el peso porcentual de una estrategia en particular.

  • estrategia agresiva : 40%
  • estrategia conservadora : 14%
  • Estrategia competitiva : 16%
  • estrategia defensiva : 30%

Hay más de una estrategia que debe tomarse en serio. Trate de mezclar acciones desde la mayoría de las estrategias de perspectiva.

Combinación Puntuación DAFO Puntaje TOWS EMPOLLÓN
Suma de interacciones Suma de proporciones Suma de interacciones Suma de proporciones Suma de interacciones Suma de proporciones
S & O 9 3 6 1.9998 15 4.9998
S & T 4 1.7 1 0.3333 5 2.0333
W & O 0 0 6 1.9998 6 1.9998
S & T 4 1.3332 7 2.3331 11 3.6663
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Jack Costa
Miembro

explorar recomendación de estrategia
estrategia agresiva
La aceptación de una estrategia agresiva debe considerarse en una situación en la que el análisis realizado sugiere que las oportunidades prevalecen en el entorno empresarial y los lados fuertes dentro de la empresa. Por lo tanto, la empresa se encuentra en las posiciones más ventajosas. La estrategia agresiva consiste en el uso máximo de oportunidades y el lado fuerte para desarrollarse dinámicamente.
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